According to the searching queries concerning designer clothes and accessories, in August the most popular searches were for the three brands - Oggi, Zara и Sela.
It turned out that IE8 users most often search for such democratic brands as Oggi (13%), Zara (11%) and Sela (6%). However, they are closely followed by the brand names of the premium class: Gucci clothes (5%), Louis Vuitton (5.1%) and D&G clothes (4%).
It’s interesting but men’s and women’s preferences differ greatly. The most popular five men’s brands are Patek Philippe, Rolex, Armani, Cartier and Dolce & Gabbana. Women are interested more in other brands: Froggi, Naf Naf, Fendi, Oggi and Dior.
People of various age groups prefer completely different brands of clothes and accessories. According to the research results, young people aged 13-18 prefer ‘jeans’ and luxury brands: Gloria Jeans, Burberry, D&G and Gucci jeans. Older people aged 19-25 prefer Naf Naf, Froggi, Oggi, Zara and Mexx.
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