Friday, May 10, 2013

Mobile application developers get tips on privacy policy

The data privacy policy changes concerning many aspects so mobile application developers often face a challenge in keeping up with it. They have been given some tips at a conference dedicated to the topic in San Francisco. Mobile applications often provide services that draw on location, contact lists and other personal data. Such services are raising more and more questions if the data is collected and used appropriately. The software developers always have to ask themselves if they should notify people when the data is collected, in what way they should notify users about it etc.

These and other questions were discussed during a conference on mobile application privacy at the University of California’s Hastings College of Law in San Francisco.

“Customers want the applications to be convenient, social and relevant”, said Kevin Trilli – vice president of product at San Francisco-based TRUST, working to help companies collect and use customer data safely. “And privacy is a very discussed point now because of the data and behavior interaction that enables the applications”, he added.

These questions are faced not only by smaller new entrants but by the huge companies as well.

One piece of advice for mobile application developers to keep users happy is not to be afraid to over-communicate. According to Tim Wyatt, director of security engineering at Lookout – a mobile security company based in San Francisco- it is not a bad idea to show clear, friendly, plain-English language within the application whenever it asks for certain types of private information.

For example if the application has a feature of automatic upload of photos from a smartphone’s camera then a special pop-up window could appear once the user gats to this point in the application saying “If you let us do it automatically it will provide a faster, better use experience for you. Would you like us to do that?”, Wyatt said.

Author's bio: Annet Jonson, sales manager working for a Florida software development company. Professional interests - iPad application development, eCommerce websile and IT start-ups. Personal interests - Dolce and Gabbana designer clothes, cats photos and social networking.

Monday, May 6, 2013

The demand for mobile applications hits all the records

Mobile application market shows the incredible increase developing even faster than it was predicted by analysts. According to the statistics for the first quarter of the current year it increased by 11% as compared with the whole 2012 year. During the period from January to March about 13,4 billion of utilities for mobile devices were downloaded over the world. In cash 11% increase equals $2,2, informs CNET.com

The statistics were collected by the analytical company Canalys. Its experts have identified four most popular internet-markets of mobile applications. These are evidently Apple App Store, Google Play, Windows Phone Store and BlackBerry Store. It is remarkable that Apple product holds the first position of popularity – it possesses 74% of the world market of mobile utilities.

Each catalogue of mobile applications contains free and paid applications. The increase of the market leads to the increase of the revenue of developers and the main part is received by the creators of mobile videogames. As it is mentioned, a lot of money was earned by Rovio and Electronic Arts companies: the first one created a very popular game Angry Birds, the second carries out publishing and controls the development and distribution not only of mobile but of the average games as well.

If speaking about internet markets they can be ranked according to the popularity among users. The first position belongs to Apple applications and its App Store, the second position is held by Google Play apps. There is a long standing rivalry between these two catalogues as well as between their owners. The honorable third position belongs to Windows Phone Store that hasn’t entered the fight yet. The fourth position is occupied by Canadian company BlackBerry with the internet market of the same name. It develops actively and in case if it is going to keep such speed of development it will be able to move Microsoft from the third position.